American author, entrepreneur, marketer, event producer, speaker and business consultant. He is perhaps best known for his Impact Action System based on using advanced viral marketing techniques, highly engaged communities, partnerships and collaboration, that teaches people how to create large groups of raving fans for their own ideas with the purpose of making a positive difference in the world and for his joint venture and marketing related events.
McArthur developed multiple sites in the top 3,000 Websites on the Internet and produced jvAlert.com which ranked 362 out of all of the Websites on the Internet by the traffic ranking Website Alexa.com.
In 2009, McArthur’s best-selling book, IMPACT: How to Get Noticed Motivate Millions and Make a Difference in a Noisy World, was chosen by PR Channel and listed as the number one choice in its “6 Must-Read Books for Public Relations People” list. In 2010, McArthur was featured in the Fast Company Influence Project and listed in the Top-20 Most Influential People Online.
In 2013, the brainchild of Seth Godin, Change This, selected McArthur’s manifesto, The Impact Manifesto: You Make A Difference Whether You Want To Or Not, for publication which places it in the company of manifestos from Seth Godin, Hugh MacLeod, Guy Kawasaki, Chris Anderson, Jay Conrad Levinson, Tom Peters, Malcolm Gladwell and Robert Scoble.
Link to Wikipedia biography