Peruvian writer and communication expert, known as the author of several novels and story books. The first book published by Rodriguez was a collection of stories, Cuentos de fin de semana (Weekend Tales) (1998). Three years later came his first quoted novel, followed by other works, both novels and stories, and nonfiction, as with the biography of the acclaimed Peruvian tenor Juan Diego Flórez. He has also co-authored two books with the sociologist Sandro Venturo, Ampay Peru! (Translatable as Gotcha, Peru) and Ampay woman that looks to knock down myths about his country and the Peruvian woman. Its main articles and essays are collected in Peruvian Translations (2008).
Rodriguez has received several distinctions in his country as well as internationally his work as an advertising creative talent. A highlight of his numerous campaigns is the one that originated the Pisco Day in 2003 after starting a trade war with Chile.
In 2006, the National Council of Education conferred on him the Journalism Award in the Internet category. He has also been recognised by Indecopi (the Institute of Defense of Intellectual Property) for his creative contribution to the development of his country.
He has been a columnist for El Comercio of Lima, contributor to the magazine Etiqueta Negra and co-founder, along with the writer Javier Arevalo, of the Recreo Project, which seeks to bring reading awareness benefits to the schools of Peru.
Since leaving Toronja, an integrated communications agency of which he was founder, he runs a communications consultancy that bears his name. Now divorced, he has three daughters: Alesia, Maira and Malu.
Link to Wikipedia biography