Biography of Bernard Krief: Visionary Publicity Director and Business Executive

Bernard Krief, born on October 26, 1931, in Alger, Algeria, was a renowned French publicity director and business executive known for his innovative contributions to the marketing and advertising industries. His career was marked by his dynamic leadership and strategic foresight, qualities that were deeply intertwined with his Human Design profile as a Generator with Emotional Inner Authority. This unique design fueled his ability to respond effectively to the world’s demands, making significant impacts in the realms of business and advertising.

Early Career and Rise in Publicity

Krief’s journey into the world of publicity began in 1950, when he embarked on a career as a reporter. His inquisitive nature and passion for storytelling quickly propelled him to prominence. By 1954, he had become the publicity director at Air-France, where he was instrumental in crafting compelling advertising campaigns that elevated the company’s global brand recognition. His strategic use of communication, aligned with his Human Design strategy of “To Respond,” allowed him to adapt to the shifting landscapes of post-war Europe and the burgeoning travel industry.

Founding Bernard Krief Consultants Group

In 1959, Bernard Krief took a monumental step in his career by founding the Bernard Krief Consultants Group. As the President and founder, Krief harnessed his Generator energy, characterized by a consistent and reliable life-force energy, to build one of the most successful consultancy firms in the world. His Emotional Inner Authority guided him to make decisions that resonated not only with his core values but also with the emotional pulse of the industry.

Under his leadership, the firm launched groundbreaking advertising campaigns for prestigious clients such as IBM, Michelin, Nestlé, and Sony. Krief’s ability to intuitively understand and respond to client needs was further enhanced by his defined channel of “59-6” in Human Design, which signifies the potential for forging deep connections and partnerships. This channel played a crucial role in his success in managing complex commercial relationships.

Author and Thought Leader

Beyond his executive roles, Krief was an accomplished author, contributing several books on marketing strategy and commercial enterprise. His works provided invaluable insights into the rapidly evolving market dynamics and offered strategic advice to business leaders around the globe. Notably, he authored a biography of Charles de Gaulle in 1995, combining his command of narrative with his strategic acumen.

Krief’s Human Design profile of 6/2, known as the “Role Model/Hermit,” was evident in his life and career. As a role model, he applied his experiences to guide others in the industry, while his hermit nature allowed him to innovate quietly but powerfully, often retreating to reflect and recharge.

Personal Life and Legacy

Bernard Krief’s personal life was as dynamic as his professional one. He married for the first time on November 30, 1965, resulting in a daughter before eventually divorcing. On October 1, 1988, he married again, welcoming another daughter into his life. These personal relationships were undoubtedly influenced by his Incarnation Cross of the Left Angle Cross of Wishes (50/3 | 31/41), which signifies a life path directed towards fulfilling personal and collective wishes.

Tragically, Krief’s life was cut short on June 27, 1996, when he died in a fire in his apartment in Paris. His passing left a void in the world of business and advertising, but his legacy endures through his contributions and the lasting impact of his consultancy firm.

Human Design: The Blueprint of Bernard Krief’s Success

Bernard Krief’s Human Design played a pivotal role in shaping the trajectory of his career and personal life. As a Generator, he possessed a consistent energy that allowed him to work tirelessly towards his goals, a trait that was evident in his relentless pursuit of excellence in advertising and consultancy. His Emotional Inner Authority, meanwhile, empowered him to make decisions based on emotional clarity, ensuring that his choices resonated deeply with his clients and colleagues.

The channels defined in his chart, particularly “17-62,” “28-38,” and “59-6,” collectively augmented his ability to communicate effectively, take calculated risks, and build meaningful connections. His strategic prowess, combined with his intuitive understanding of human emotions, positioned him as a thought leader in the industry, influencing marketing strategies that are still relevant today.

Conclusion

Bernard Krief’s life and career were a testament to the power of alignment with one’s Human Design. His ability to harness his Generator energy and Emotional Inner Authority to respond to the needs of the industry and his clients enabled him to achieve remarkable success. As a role model and innovator, his legacy continues to inspire future generations of marketers and business leaders.

Frequently Asked Questions

What is Bernard Krief known for?

Bernard Krief is best known for his work as a French publicity director and business executive. He founded the Bernard Krief Consultants Group, which managed advertising campaigns for top-tier clients like IBM, Michelin, Nestlé, and Sony. He was also an author of books on marketing strategy and a biography of Charles de Gaulle.

How did Bernard Krief’s Human Design influence his career?

Krief’s Human Design as a Generator with Emotional Inner Authority influenced his career by providing him with consistent energy and emotional clarity in decision-making. These elements allowed him to respond effectively to industry demands and form deep connections with clients, driving his success in advertising and consultancy.

What was Bernard Krief’s Incarnation Cross in Human Design?

Bernard Krief’s Incarnation Cross was the Left Angle Cross of Wishes (50/3 | 31/41), which signifies a life path focused on fulfilling personal and collective desires. This aspect of his design was reflected in his personal and professional relationships, guiding him toward meaningful achievements.

What impact did Bernard Krief have on the advertising industry?

Bernard Krief had a significant impact on the advertising industry by leading successful marketing campaigns for globally recognized companies. His strategic insights and innovative approaches shaped modern marketing strategies and set new standards for consultancy practices.